A Structured Equation Modelling Study on Factors Influencing Students’ Choices of Private Institutions of Higher Education

Purpose: The aim of this study is to examine factors influencing students’ choices private institutions higher education Theoretical framework: conceptual model for was developed based on previous research in the field Malaysia and globally. has seven variables which can influence education. Design/methodology/approach: A survey instrument form a structured questionnaire designed careful review pertinent literature. This collected empirical data from 378 respondents. Multiple regression analysis used test significance model. Findings: reveals positive association between following university selection decision: programmes offered, employment opportunities campus facilities. Research, Practical & Social Implications: implication drawn aids government policy makers managers that affect student enrollement. Originality/value: key value outcomes will increase enrolment at (IPTS).